Senior Marketing Analyst

Job Summary

A company is looking for a Sr. Marketing Analyst.

Key Responsibilities

• Lead marketing analytics and provide actionable insights to regional marketers
• Create and maintain analytics reports and dashboards to drive data adoption
• Conduct ad hoc analyses and collaborate with stakeholders to define KPIs and tracking

Required Qualifications

• Bachelor's degree in Marketing, Marketing Science, Marketing Analytics, or a related field
• 3+ years of experience in analyzing digital media channels and performance
• Proficiency in data visualization tools like Tableau and SQL for data querying
• Understanding of media performance metrics such as ROAS and CPC
• Experience with digital media platforms and advanced Excel skills