Job Summary
A company is looking for a Senior Digital Marketing & Advertising Specialist to drive revenue and qualified leads through strategic digital marketing initiatives.
Key Responsibilities
- Utilize digital marketing tactics, including SEM/PPC and LinkedIn Advertising, to achieve revenue and lead generation goals
- Manage digital advertising campaigns and monitor website performance to enhance traffic and conversion rates
- Conduct keyword research and provide recommendations for optimizing marketing spend based on performance analytics
Required Qualifications
- Bachelor's degree in Digital Marketing, Marketing, or a related field
- 5+ years of experience in Digital Marketing and/or Marketing Communications
- 5+ years of experience with Google Analytics, Google Adwords, LinkedIn, SEM, PPC, and SEO
- 2+ years of experience with CRM Marketing tools such as Salesforce or Marketo
- Preferred Certifications: Google Analytics and/or Google Adwords certificate
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