Senior Marketing Manager

Job Summary

A company is looking for a Senior Marketing Manager - Segment Lead.

Key Responsibilities

• Develop and execute audience-centric marketing strategies and campaigns tailored to healthcare professional segments
• Create a comprehensive content strategy and lead the development of full-funnel, multi-channel marketing campaigns
• Collaborate cross-functionally to align on messaging, audience targeting, and overall business objectives

Required Qualifications, Training, and Education

• Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred
• 8+ years of marketing experience, with 3-5 years in the healthcare industry preferred
• Proven success in segment marketing targeting healthcare professionals
• Experience with marketing technologies, including CRM and marketing automation platforms
• Strong analytical skills with experience in developing and interpreting marketing metrics and KPIs