Job Summary
A company is looking for a Senior Marketing Operations Manager to architect and optimize systems for lead generation and pipeline analytics.
Key Responsibilities
- Design and maintain automated lead routing, scoring, and enrichment workflows
- Monitor data quality and hygiene across marketing systems, developing standards for reporting
- Serve as a trusted advisor on marketing technology and operations best practices
Required Qualifications
- 3-5+ years of experience in B2B marketing operations
- Deep experience with GTM platforms including HubSpot, Salesforce, and Outreach
- Working knowledge of lead lifecycle, funnel analytics, and attribution modeling
- Ability to translate business questions into technical requirements
- Experience incorporating AI into team workflows for process improvement
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