Senior Paid Search Strategist

Job Summary

A company is looking for a Senior Strategist, Paid Search (DTC).

Key Responsibilities

• Lead paid search strategy and routine audits across various platforms and tactics
• Deliver campaign activation excellence, including builds, pacing management, and optimizations
• Provide performance insights and recommendations based on data analysis and emerging technologies

Required Qualifications

• 4-6 years of experience in paid search media planning and strategic presentations
• Experience contributing to new business pitches
• Proficiency in research platforms and paid search analytics dashboards
• Certifications in digital marketing or paid search media strategy are a plus
• Ability to anticipate client needs and provide proactive solutions