Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager to drive go-to-market success and position solutions for impact.

Key Responsibilities

• Conduct market research to stay informed on trends, competition, and client needs
• Develop clear messaging and value propositions based on customer preferences and product performance
• Lead go-to-market strategy and execution for product launches and track performance through KPIs

Required Qualifications

• 7+ years in product marketing with successful launch experience
• Background in healthcare, health plans, or benefits navigation preferred
• Experience in translating product capabilities into buyer-relevant benefits
• Skilled in positioning, persona development, and content strategy
• BA in Marketing, Business, or related field (MBA a plus)