Job Summary
A company is looking for a Sr Product Marketing Manager to drive the positioning, messaging, and go-to-market strategy for healthcare marketing solutions.
Key Responsibilities
- Develop and execute go-to-market plans for new data-driven product offerings
- Collaborate with cross-functional teams to align product strategy with market needs and ensure successful launches
- Monitor industry trends and conduct market research to refine value propositions and drive product differentiation
Required Qualifications
- 8+ years of experience in product marketing, particularly in B2B SaaS or enterprise marketing platforms
- Experience in healthcare, life sciences, or privacy-centric industries is preferred
- Strong understanding of marketing technology, including data infrastructure and audience segmentation
- Demonstrated ability to launch and grow new product offerings in cross-functional environments
- Proven adaptability and initiative in dynamic, high-growth settings
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