Senior Marketing Specialist

Job Summary

A company is looking for a Senior Segment Marketing Specialist.

Key Responsibilities

• Execute high-impact, multi-channel campaigns and ensure seamless delivery
• Collaborate with teams to create marketing collateral aligned with campaign objectives
• Track campaign performance, analyze data, and provide insights for optimization

Required Qualifications

• 6+ years of experience as a campaign manager or marketing manager
• Bachelor's degree in marketing, communications, business, or a related field
• Proven experience in managing integrated marketing campaigns across various channels
• Understanding of digital marketing techniques and platforms, including Google Ads and Meta
• Expert knowledge of UTMs and analytics tools like GA4 and Adobe Analytics