Director of Lifecycle Marketing

Job Summary

A company is looking for a Director of Lifecycle Marketing to create data-driven strategies that enhance member and host engagement, improve retention, and optimize the customer journey.

Key Responsibilities

• Create and execute lifecycle marketing strategies to optimize engagement and retention
• Design and launch integrated marketing campaigns across multiple channels
• Manage promotions and referral programs to drive sustainable growth and engagement

Required Qualifications

• 8+ years of experience in lifecycle or retention marketing
• Proven ability to create and execute customer engagement strategies
• Strong analytical skills to interpret data and drive decision-making
• Experience with marketing automation tools and CRM platforms
• Familiarity with marketplace, fintech, or real estate sectors