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Sr. Director – Customer Sales South

6/1/2025

Southeast or Texas

Description:
• BODYARMOR Sports Nutrition is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration.
• Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team – which consists of BODYARMOR and POWERADE brands.
• BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021.
• This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.
• BODYARMOR is looking for a Director Customer Sales, South to join our team.
• The Director Customer Sales, South will lead a cross functional team to deliver business results across assigned territory.
• As a key leader within BODYARMOR, this individual will be required to lead annual planning processes and negotiate annual agreements to ensure alignment and execution to achieve aggressive business targets.
• This individual will manage Publix and SEG customers and two direct reports overseeing additional key customers like HEB and Military Channel customers.

Requirements:
• Bachelors Degree or relevant experience required
• 8 years direct sales experience in the CPG industry and hold a track record of successfully selling into multiple national and regional channel customers required
• Located in Southeast or Texas preferred
• Recent Publix and SEG experience preferred
• DSD beverage background preferred
• Must be self-motivated and highly organized with a strong desire to produce results with an entrepreneurial spirit to succeed.
• Must be able to quickly assess the needs of the business, develop an action plan & manage the required change.
• The ability to effectively intermingle with a wide variety of business professionals is essential.
• Must have a passion for building brands, new products, and long-term growth.
• Must have a verifiable list of current contacts with appropriate buyers & divisional managers.
• Solid computer skills in Outlook, Power Point, Excel, and Word.
• Strong understanding and analytical skills in understanding of Nielsen/IRI syndicated data.
• Position requires substantial travel (30% if based in FL area; 50% outside of territory) by car and plane, including both local and neighboring geographic territories. Must hold and maintain a valid driver’s license and be able to drive long distances. Motor Vehicle Records must satisfy Company standards per Driving Policy.

Benefits:
• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
• Annual Incentive Reference Value Percentage: 30
• Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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