Web Personalization Practice Lead

Job Summary

A company is looking for a Web Personalization & Experience Optimization Practice Lead.

Key Responsibilities

• Develop and deliver personalized digital strategies to enhance user experiences and business performance
• Lead client engagements, workshops, and oversee the implementation of personalization strategies across various platforms
• Collaborate with cross-functional teams to execute personalized experiences and present findings to stakeholders

Required Qualifications

• 8-10+ years of experience in digital personalization and experimentation
• Hands-on expertise with Optimizely and Sitecore for web personalization
• Strong understanding of segmentation, audience targeting, and decision logic
• Experience in designing and running A/B tests and familiarity with web analytics platforms
• Bachelor's degree in Marketing, Digital Strategy, or a related field preferred