YouTube Audience Specialist

Job Summary

A company is looking for a YouTube Audience Specialist to drive growth and performance across its YouTube channels.

Key Responsibilities

• Own day-to-day optimization strategy for YouTube channels, including thumbnails, titles, and metadata
• Develop playbooks for content creators to enhance discoverability and watch-time
• Track key KPIs and provide insights to improve video performance and retention

Required Qualifications

• 3+ years of experience in YouTube channel management, digital video, or audience development
• Strong familiarity with YouTube Studio and platform analytics
• Background in entertainment, gaming, or pop culture brands
• Knowledge of thumbnail creation, metadata structure, and YouTube SEO
• Experience with Shorts strategy and multi-format video publishing