Retention Marketing Manager

Job Summary

A company is looking for a Retention Marketing Manager.

Key Responsibilities

• Design, A/B test, and optimize automated Email & SMS journeys and campaigns
• Architect and manage a loyalty/retention program to enhance repeat rates and customer lifetime value (LTV)
• Translate company-level KPIs into actionable channel-level strategies and execute them effectively

Required Qualifications

• 3-6 years of experience in lifecycle/retention marketing
• At least 2 years of hands-on experience managing Email & SMS programs
• Proven track record of increasing repeat purchase rates and LTV
• Expertise in designing and optimizing loyalty programs
• Familiarity with leading ESP/CRM platforms and loyalty software