Salesforce Marketing Cloud Lead

Job Summary

A company is looking for a Salesforce Marketing Cloud Lead for the FIFA World Cup 26.

Key Responsibilities

• Lead and mentor a team of SFMC Specialists across business verticals, ensuring strategic alignment
• Oversee SFMC solution design, implementation, and maintain a consistent data model across business units
• Manage the SFMC roadmap, prioritize business needs, and address technical debt

Required Qualifications

• 5+ years of hands-on experience with Salesforce Marketing Cloud, including Email Studio and Journey Builder
• 2+ years of leadership experience managing or mentoring Marketing Cloud teams
• Proven track record in designing scalable Marketing Cloud architectures and integrating with external data sources
• Demonstrated proficiency in automating workflows and using tools like Journey Builder and Automation Studio
• Experience with relational data models and audience segmentation