Senior Performance Marketing Manager – Google & Meta (Lead Gen)

• *If you’ve never directly managed paid lead gen campaigns in Google or Meta Ads, this role is not a fit. We’re looking for someone with a strong track record in performance marketing, not brand marketing or organic-only channels.**

Company Overview

First Choice Debt Relief is a trusted financial service organization dedicated to helping individuals regain control of their finances. Since 2008, we have built a strong reputation for quality and trustworthiness, earning an A+ accreditation from the Better Business Bureau. Our commitment to ongoing training and professional development sets us apart in the industry.

About the Role

We’re a lean, fast-moving debt relief company looking to hire our first in-house marketing lead. This person will own our client acquisition via digital marketing, with an emphasis on Google Ads and Meta (Facebook/Instagram).

Our business is driven by qualified lead generation — not brand awareness. You’ll be responsible for launching, managing, and optimizing campaigns that acquire clients efficiently and at scale. You’ll also lead vendor oversight, SEO strategy, and website performance tracking.

This is not an agency-managed setup. We want someone who takes full ownership, brings proactive ideas, and tells us what’s missing — not the other way around. If you think a landing page isn’t working, you raise it. If tracking is off, you fix it or bring the right person in. You run it like it’s your business.

Key Responsibilities

Paid Media Ownership (Primary Focus)
• Fully manage Google Ads and Meta campaigns (Search, Display, Video, and Social)
• Own budgeting, scaling, A/B testing, and funnel optimization
• Build and maintain conversion tracking systems, including:
• Offline conversion uploads
• GCLID tracking
• UTM tagging
• CRM matchbacks
• Reduce CPA and improve lead quality — continuously
• Own creative direction for paid campaigns — from ad copy and angles to landing page messaging
• Coordinate with freelancers or internal team to produce ad creatives and LP variants based on testing insights

Sales Team Collaboration
• Work closely with the sales team to understand lead quality, enrollment feedback, and drop-off points
• Use sales insights to optimize campaign targeting, ad messaging, and landing pages
• Help establish a feedback loop between marketing spend and actual enrollments

Vendor & Affiliate Lead Oversight
• Evaluate and manage third-party lead providers and affiliates
• Set filters, negotiate pricing, and compare against internal digital performance
• Track lead source quality and help scale what works

SEO & Organic Growth (Secondary)
• Create and drive a light SEO roadmap (we have writers available)
• Coordinate implementation of content and link-building strategies
• Help improve site structure and page performance to support lead generation

Required Experience
• 4+ years running direct-response Google Ads & Meta campaigns
• Experience managing $50K+ per month in ad spend
• Full knowledge of digital and offline tracking, including GCLID, GTM, attribution models, and UTM best practices
• Familiar with call tracking platforms (e.g., CallRail, Invoca, etc.)
• Strong direct-response mindset: You’ve worked in financial services, lending, mortgage, legal, or another highly competitive, compliance-driven vertical
• Self-directed and highly proactive: you’re the kind of person who says “This landing page isn’t converting — here’s a better approach”

Nice to Have
• Experience with landing page builders (Unbounce, Webflow, WordPress)
• Comfortable managing freelancers or contractors (designers, developers)
• Light familiarity with SEO tools (Ahrefs, SEMrush, Google Search Console)

Why This Role Is a Big Deal
• You’ll be our first dedicated marketing hire, reporting directly to the CEO
• You get full budget control and strategic input — no middlemen
• Real performance bonuses based on client enrollments and CPA goals
• Remote flexibility (TX, AZ, FL only)

Additional Information
• Employment is contingent upon the successful completion of a background check.
• You must be legally authorized to work in the United States and located in Texas, Arizona, or Florida.
• We are an equal opportunity employer. All employment is decided on the basis of qualifications, merit, and business need.
• Employment is full-time and at-will. The first 60 days of employment will be considered an introductory period, during which time we will evaluate performance, ownership, and results. While employment may be terminated at any time for any lawful reason, failure to meet expectations during this period — including campaign execution, initiative, communication, or lead quality — may result in immediate termination.
• This is a direct hire role — no agencies or outsourcing firms, please.

Job Type: Full-time

Pay: $70,000.00 – $85,000.00 per year

Benefits:
• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:
• Monday to Friday

Application Question(s):
• What is the largest monthly ad budget you have personally managed (Google or Meta)?
• Have you directly managed lead generation campaigns in any of the following verticals: debt relief, lending, legal, mortgage, or insurance? If yes, please list which ones and describe briefly.
• How do you typically track conversions from digital ads through to offline events like enrollments or calls?

Experience:
• paid lead generation: 3 years (Required)

Location:
• Florida (Required)

Work Location: Remote