Job Summary
A company is looking for a Senior Data Analyst, Marketing Analytics.
Key Responsibilities
- Design advanced modeling and analytical frameworks to support marketing efficiency and optimization
- Partner with data engineering to develop data models and integrate new datasets into reporting
- Conduct exploratory analysis to uncover insights and validate hypotheses for strategic decisions
Required Qualifications
- Bachelor's degree in Computer Science, Engineering, Mathematics, Finance, or related field
- 3+ years of experience in analytics, finance, engineering, or related analytical and marketing roles
- Prior experience in marketing analytics with knowledge of bid optimization and performance marketing
- Proficient in SQL and Python for data analysis and transformation
- Experience with modern data solutions like Looker, Tableau, or Power BI
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