Job Summary
A company is looking for a Senior Data Scientist to develop advanced ML models and optimize marketing strategies.
Key Responsibilities:
- Develop and optimize ML models for lead scoring, customer journey mapping, and multi-touch attribution analysis
- Design MMM frameworks to measure marketing channel effectiveness and optimize budget allocation
- Build end-to-end scalable data pipelines using Azure Databricks and manage MLOps lifecycle
Required Qualifications:
- 7+ years of experience in data science with a focus on marketing analytics or customer analytics
- Expertise in Python (pandas, scikit-learn, TensorFlow/PyTorch) and advanced SQL proficiency
- Hands-on experience with Azure Databricks for distributed computing
- Proficiency with Dagster or similar workflow orchestration tools
- Experience deploying ML models using Kubernetes and familiarity with LLMs and GenAI tools
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