Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Manager of Demand Generation.

Key Responsibilities

• Build, run, and optimize integrated demand generation programs across various channels
• Own the account-based marketing (ABM) playbook, including strategy and reporting
• Measure and report on campaign performance, developing testing strategies for improvement

Required Qualifications

• 5+ years of B2B marketing experience, preferably in SaaS or tech-forward industries
• Hands-on expertise in Google Ads, LinkedIn Ads, HubSpot, and 6sense
• Proven track record of launching multi-channel demand generation and ABM campaigns
• Experience in marketing to data science, IT, or technical decision makers
• Bonus for certifications in Google Ads, LinkedIn Ads, HubSpot, or 6sense