Senior Digital Marketing Manager

Job Summary

A company is looking for a Senior Manager, Digital Marketing.

Key Responsibilities

• Implement data-driven strategies to grow retail donor acquisition, retention, and lifetime value
• Lead iterative testing and optimization of digital campaigns across various channels
• Create donor communications and engagement opportunities, including email marketing and donor events

Required Qualifications

• 5-7 years of experience in digital marketing, e-commerce growth, or retail/grassroots fundraising
• Proven track record of measurable revenue growth from online donors or customers
• Experience managing multi-channel acquisition and retention campaigns
• Familiarity with CRM and marketing automation tools
• Comfortable interpreting KPIs and using analytics tools to derive actionable insights