Senior Director of Brand Marketing

Job Summary

A company is looking for a Sr. Director, Brand Marketing to lead integrated marketing programs that drive brand growth and measurable business impact.

Key Responsibilities

• Lead the integrated global brand marketing strategy for Genius, aligning programs with awareness, growth, and revenue objectives
• Design and manage integrated brand programs across creative, content, digital, paid media, PR, and external partners
• Track, analyze, and report on growth metrics and brand KPIs, providing insights and recommendations to leadership

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred
• 10+ years of experience in brand marketing, integrated campaign strategy, or program management
• Proven success in developing and executing integrated brand marketing strategies that enhance brand awareness and deliver business results
• Experience in fintech, payments, or financial services marketing is strongly preferred
• Strong understanding of brand tracking methodologies and campaign performance reporting