Senior Director of Healthcare Marketing

Job Summary

A company is looking for a Senior Director, Demand Generation & Digital Marketing in the Healthcare sector.

Key Responsibilities

• Design and implement digital marketing and demand generation strategies aligned with healthcare business objectives
• Lead and develop a high-performing digital marketing team while collaborating with cross-functional stakeholders
• Oversee execution of campaigns across various digital platforms and manage vendor relationships and budgets

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred)
• 8+ years of progressive marketing experience, with at least 3-5 years in digital leadership roles
• Proven track record in driving B2B and B2C digital strategies with measurable results
• Hands-on expertise with marketing platforms such as Salesforce Marketing Cloud and Google Analytics
• Experience in healthcare or regulated industries preferred