Job Summary
A company is looking for a Senior Growth Marketing Manager to lead onsite experimentation and conversion rate optimization efforts.
Key Responsibilities
- Own the CRO strategy and experimentation roadmap for the website and landing pages
- Design and run A/B and multivariate tests, analyzing results for actionable insights
- Collaborate with cross-functional teams to align CRO with acquisition and retention goals
Required Qualifications
- 5+ years of experience in Conversion Rate Optimization (CRO) or growth experimentation roles
- Proven track record of executing A/B and multivariate tests using relevant tools
- Strong working knowledge of GA4, Google Tag Manager, and behavioral analytics tools
- Expertise in test planning and prioritization frameworks
- Familiarity with UX best practices and conversion-centered design principles
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