Marketing Database Specialist

Job Summary

A company is looking for a Marketing Database Specialist to support their marketing operations by ensuring the accuracy, compliance, and optimization of critical data systems.

Key Responsibilities

• Maintain the accuracy, consistency, and overall health of the marketing database
• Manage imports, formatting, and data mapping in Excel for marketing platforms
• Ensure compliance with data privacy regulations and support campaign execution

Required Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience preferred
• 4+ years of experience managing marketing or sales databases in a B2B SaaS or global organization
• Strong Excel skills and experience with CRM/MAP systems such as Salesforce or Pardot
• Familiarity with enrichment platforms and knowledge of data compliance laws
• Ability to segment and analyze data for campaign execution and reporting