Senior Marketing Specialist

Job Summary

A company is looking for a Senior Marketing & Communications Specialist - Paid Media.

Key Responsibilities

• Support planning and activation of integrated paid media campaigns for brand awareness and patient acquisition
• Manage execution across platforms, coordinating with media agencies and internal stakeholders
• Monitor campaign performance and recommend optimizations to enhance effectiveness

Required Qualifications

• Bachelor's degree in a related field plus 3 years of relevant work experience
• Deep expertise in integrated media strategy and performance marketing
• Strong analytical capabilities for interpreting campaign data and insights
• Experience managing budgets and external agencies
• Ability to work effectively in a collaborative environment