Senior Manager, Conversion Optimization

Job Summary

A company is looking for a Senior Manager - Conversion Rate Optimization.

Key Responsibilities:

• Design and implement A/B tests using Optimizely, modifying web elements with HTML, CSS, and JavaScript
• Manage a testing backlog, prioritizing tests to enhance lead quality and revenue
• Analyze data to inform funnel strategy and act as Product Owner for engineering-involved tests

Required Qualifications:

• 3-5 years of experience in conversion rate optimization
• Proficient in HTML, CSS, and basic JavaScript
• Experience with Optimizely, both frontend and server-side
• Bachelor's degree in marketing, economics, or a related field
• Strong understanding of growth marketing metrics and online ad tracking