Director of Product Marketing

Job Summary

A company is looking for a Director of Product Marketing.

Key Responsibilities

• Own the strategic positioning and value proposition of products, creating compelling messaging frameworks
• Develop and maintain buyer personas, competitive analysis, and customer insights to inform strategies
• Lead a team of product marketers, overseeing go-to-market strategies and sales enablement tools

Required Qualifications

• 7+ years of product marketing experience, preferably in HR Tech or B2B SaaS
• Proven success in launching and scaling software products in competitive markets
• Strong understanding of B2B buyer behavior and go-to-market frameworks
• Experience managing and mentoring team members
• Ability to operate at both strategic and tactical levels