Senior Manager, Integrated Marketing

Job Summary

A company is looking for a Senior Manager, Integrated Marketing and Campaign Strategy.

Key Responsibilities

• Lead the planning, execution, and performance management of integrated marketing campaigns
• Own the editorial and content development process for campaigns, ensuring brand consistency and strategic alignment
• Collaborate with teams to define campaign KPIs and optimize performance based on insights

Required Qualifications

• 7+ years of experience in B2B marketing focused on integrated campaign development
• Demonstrated success in planning and launching marketing programs that drive measurable outcomes
• Strong editorial instincts with the ability to create clear, resonant content
• Proven ability to manage marketing calendars and prioritize initiatives
• Experience collaborating with agency partners and internal teams for integrated campaigns