Senior Marketing Analyst

Job Summary

A company is looking for a Senior Marketing Analyst to support clients in measuring the impact of brand marketing.

Key Responsibilities

• Audit and enhance the client's brand measurement framework
• Define best-in-class brand marketing effectiveness principles
• Build attribution models to clarify brand impact by campaign

Required Qualifications

• 10-15+ years of experience in brand measurement, marketing analytics, or research consulting
• Deep knowledge of brand health tracking, survey design, and attribution frameworks
• Experience integrating brand KPIs into MMM/econometric models
• Ability to navigate complex measurement challenges
• Experience presenting to senior stakeholders