Senior Marketing Analyst

Job Summary

A company is looking for a Senior Marketing Analyst to join their marketing team.

Key Responsibilities

• Conduct deep-dive analysis of marketing performance and build comprehensive dashboards to track key marketing KPIs
• Analyze campaign performance and collaborate with cross-functional teams to optimize marketing strategies
• Maintain data integrity across marketing technology and develop predictive models for campaign performance

Required Qualifications

• Bachelor's degree in Marketing, Business, Statistics, Economics, or related field; Master's degree preferred
• 4+ years of experience in marketing analytics or related analytical role, preferably in B2B SaaS
• Advanced proficiency in SQL and expert-level skills in data visualization tools
• Strong knowledge of marketing attribution platforms and experience with statistical analysis
• Familiarity with marketing automation platforms and CRM systems