Senior Marketing Associate

Job Summary

A company is looking for a Senior Marketing Associate, Retention.

Key Responsibilities

• Execute retention marketing programs across Email and SMS to enhance engagement and customer lifetime value
• Manage campaigns from inception to launch, including planning, creative briefing, audience segmentation, and performance measurement
• Analyze performance data to identify opportunities for campaign improvement through testing and optimization

Required Qualifications

• 4+ years of experience in retention, lifecycle, or email marketing roles, preferably in e-commerce
• Hands-on experience executing email marketing campaigns using ESPs
• Strong organizational skills
• Proficient in data interpretation and making data-driven marketing decisions
• Collaborative attitude with effective communication across teams