Senior Marketing Automation Specialist

Job Summary

A company is looking for a Senior Specialist, Marketing Automation & Campaigns.

Key Responsibilities

• Execute multi-channel campaigns targeting Tier 1-3 accounts in collaboration with sales
• Manage paid ads, LinkedIn Matched Audiences, and persona-based email nurtures
• Monitor performance, analyze engagement data, and report on campaign effectiveness

Required Qualifications

• 3-5 years of experience in B2B digital marketing, demand generation, or ABM execution
• Hands-on experience with LinkedIn Ads, Google Ads, and email automation platforms
• Strong skills in campaign setup, targeting, optimization, and reporting
• Familiarity with ABM principles and collaboration with sales teams
• Comfortable analyzing performance data and making data-driven recommendations