Senior Marketing Manager

Job Summary

A company is looking for a Senior Marketing Manager, Campaigns.

Key Responsibilities

• Architect and manage full-funnel, multi-channel marketing campaigns aligned with priority segments and products
• Collaborate with cross-functional teams to ensure integrated campaign strategies and alignment with sales efforts
• Define and track campaign KPIs, deliver performance reports, and iterate strategies based on data insights

Required Qualifications

• 5-8+ years of B2B marketing experience, with a focus on campaign strategy and demand generation, including 3 years in the SaaS industry
• Experience with campaign reporting and channel-level attribution
• Proven ability to design and deliver marketing programs that create and convert pipeline
• Deep familiarity with marketing automation tools (preferably Marketo) and CRM systems (Salesforce)
• Strong cross-functional collaboration skills