Senior Marketing Manager

Job Summary

A company is looking for a Senior Marketing Manager to lead omni-channel marketing initiatives within the healthcare continuing education space.

Key Responsibilities

• Develop long-term marketing strategies aligned with licensure cycles and CEU demand
• Lead planning and execution of omni-channel campaigns across digital and traditional channels
• Manage and mentor a marketing coordinator while overseeing campaign prioritization and execution

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 6+ years of marketing experience, with at least 2+ years in a senior-level or team leadership role
• Proven success in omni-channel marketing strategy and execution, ideally in healthcare or education
• Hands-on experience with CRM and analytics platforms like HubSpot and GA4
• Experience managing direct reports and leading cross-functional projects