Senior Marketing Analyst

Job Summary

A company is looking for a Senior Marketing Analyst to lead measurement, insights, and marketing operations.

Key Responsibilities

• Own marketing performance reporting and optimize campaigns across various channels
• Collaborate with Sales and RevOps to build marketing pipeline forecasts and analyze conversion rates
• Implement A/B testing and manage SEO analytics workflows to enhance content performance

Required Qualifications

• 5+ years of experience in B2B SaaS marketing analytics or operations
• Deep expertise in HubSpot and strong analytical skills with experience in dashboard creation
• Proven ability to synthesize complex data into strategic insights
• Familiarity with attribution modeling and marketing mix analysis
• Working knowledge of SQL or other querying tools