Senior Marketing Manager

Job Summary

A company is looking for a Senior Marketing Manager (Growth Marketing) to lead advertising strategy and execution for nonfiction titles.

Key Responsibilities

• Lead end-to-end campaign strategy and execution to drive online sales growth
• Continuously monitor, analyze, and optimize campaigns for improved performance
• Collaborate with teams to integrate PPC strategies with broader marketing objectives

Required Qualifications

• Minimum 4 years of pay-per-click advertising or performance marketing experience
• Demonstrable experience managing significant ad budgets with strong ROI
• Deep understanding of Amazon advertising tools and strategies
• Strong passion for data and analytics, with experience in Excel; SQL knowledge is a plus
• Previous experience in the Retail or Publishing industry preferred