Job Summary
A company is looking for a Senior Manager, Marketing Operations & Analytics.
Key Responsibilities
- Build and manage campaign tracking frameworks for accurate lead flow and attribution
- Develop and deliver dashboards and reports on marketing performance and ROI
- Oversee marketing automation platforms and drive automation strategies for lead flow improvement
Required Qualifications
- 8-10 years of experience in marketing operations, analytics, or related roles
- Hands-on experience with marketing automation tools such as HubSpot, Marketo, or Salesforce
- Strong background in campaign attribution and performance reporting
- Expertise in marketing technology and data-driven decision-making
- Experience in telecom, broadband, or high-volume customer acquisition industries is a plus
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