Senior Paid Search Strategist

Job Summary

A company is looking for a Senior Strategist, Paid Search (DTC).

Key Responsibilities

• Lead paid search strategy, audits, and activation across multiple platforms and tactics
• Manage campaign builds, pacing, optimization, and performance insights
• Collaborate with cross-disciplinary teams to connect search strategies with broader business objectives

Required Qualifications

• 4-6 years of experience in developing paid search media plans and strategic presentations
• Experience with new business pitches and proactive client solutions
• Proficiency in research platforms and paid search analytics dashboards
• Certifications in digital marketing or paid search media strategy are a plus
• Strong understanding of feed management strategies within platforms