VP of Product Commercialization

Job Summary

A company is looking for a VP, Product Commercialization & Growth.

Key Responsibilities

• Develop pricing and packaging frameworks to optimize monetization and support upsell and retention
• Conduct market analysis and drive product positioning and go-to-market strategy for product launches
• Design marketing programs to enhance customer onboarding, product adoption, and advocacy

Required Qualifications

• 12+ years of B2B SaaS marketing experience with expertise in product marketing and pricing strategy
• Proven success in launching and commercializing R&D-driven innovations
• Strong understanding of SaaS go-to-market models and core SaaS metrics
• Deep knowledge of pricing models and buyer psychology
• Experience leading and scaling high-performing teams across marketing disciplines