B2B Demand Generation Manager

Job Summary

A company is looking for a B2B Demand Generation Manager (XaaS).

Key Responsibilities

• Create and execute multi-channel demand generation strategies to support pipeline and revenue goals
• Develop, execute, and optimize integrated demand generation programs that drive pipeline growth and sales velocity
• Track and report on key performance metrics, analyzing campaign performance to continuously optimize and strengthen tactics

Required Qualifications

• 5+ years of B2B demand generation experience with complex technical products
• Strong digital marketing experience including SEO/SEM, content marketing, and paid media
• Experience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
• Data-driven approach focused on ROI and business outcomes
• Entrepreneurial mindset with a passion for technology and internet data concepts