CRM Manager

Job Summary

A company is looking for a CRM Manager - remote freelance.

Key Responsibilities

• Manage marketing technology platforms and systems, including CRM and analytics tools
• Develop strategies for improving data infrastructure and enhancing audience segmentation for targeted marketing efforts
• Analyze and report on CRM data to provide insights for continuous improvement and ensure compliance with data privacy regulations

Required Qualifications

• 8+ years of experience in marketing automation or marketing technology in e-commerce or direct-to-consumer companies
• Experience with enterprise-level CRM and e-commerce platforms, specifically Klaviyo, Attentive, and Shopify
• Strong understanding of audience segmentation and cross-channel campaign orchestration
• Ability to translate technical platform capabilities into actionable marketing strategies
• Analytical mindset with experience leveraging data for strategy and decision-making