Senior Digital Marketing Associate

Job Summary

A company is looking for a Sr. Digital Marketing Associate.

Key Responsibilities

• Deliver personalized experiences on web and app storefronts through targeted messaging campaigns
• Analyze performance data and customer segmentation to inform marketing strategies and optimize results
• Collaborate with cross-functional teams to execute projects and improve customer personalization

Required Qualifications

• 3+ years of digital marketing experience, preferably in ecommerce or direct-to-consumer businesses
• Experience executing and managing A/B or multivariate tests
• Proficient in Excel; familiarity with Adobe, Tableau, or Power BI is a plus
• Experience with customer data platforms (e.g., Redpoint, Salesforce, Braze) is advantageous
• Track record of successful customer segmentation and marketing campaign development