Digital Marketing Performance Analyst

Job Summary

A company is looking for a Digital Performance Analyst to support data-informed decision-making in digital marketing campaigns.

Key Responsibilities:

• Monitor and maintain dashboards and performance reports for digital marketing campaigns
• Analyze campaign results to identify trends, risks, and opportunities
• Ensure data accuracy through ongoing quality assurance of campaign tracking and dashboard logic

Required Qualifications:

• Bachelor's degree in marketing, business, data analytics, or a related field
• 3+ years of experience in digital marketing analytics or performance reporting
• Proficiency with tools such as Adobe Analytics, Google Analytics/GA4, and Tableau
• Strong skills in Excel; experience with SQL or other data tools is a plus
• Ability to distill data into clear takeaways and visualizations