Paid Media Strategist

Job Summary

A company is looking for a Paid Media Strategist who blends channel expertise with analytical rigor.

Key Responsibilities

• Manage full-funnel paid growth across various platforms including Google Ads, Microsoft Ads, and Meta Ads
• Create an insight engine to drive decision-making and establish an experimentation framework for actionable learnings
• Ensure compliance with healthcare ad regulations while overseeing signal quality and tracking

Required Qualifications

• 3-5 years of experience managing paid media with direct ownership of performance on Google and Meta
• Ability to diagnose causality behind performance shifts
• Experience building dashboards using GA4, Looker Studio, or Sheets/Excel; SQL knowledge is a plus
• Expertise in tracking and signals, including Meta CAPI and Enhanced Conversions
• Familiarity with regulated ad environments or restricted categories