Lifecycle Marketing Specialist

Job Summary

A company is looking for a Lifecycle Marketing Specialist to shape the customer journey through strategic campaigns.

Key Responsibilities

• Build and optimize multi-step workflows in HubSpot
• Manage lead scoring, segmentation, and nurturing
• Oversee agency management for paid media campaigns on platforms like Google, LinkedIn, and Meta

Required Qualifications

• 3+ years of experience in B2B lifecycle or performance marketing
• Expert-level proficiency in HubSpot automation
• Strong understanding of key performance indicators (KPIs) such as ROI and conversion rates
• Data-driven mindset
• Familiarity with paid media channels and acquisition strategies