Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager responsible for building demand generation functions and executing integrated marketing campaigns.

Key Responsibilities

• Implement demand generation strategies and optimize campaigns across various channels
• Partner with the sales team for lead qualification and manage budget allocation for demand generation efforts
• Analyze campaign performance and report on key metrics to drive pipeline growth and revenue

Required Qualifications

• At least 5 years of experience in B2B demand generation, preferably in the healthcare industry
• Proven expertise in managing LinkedIn Ads and Google Ads campaigns
• Strong proficiency with Salesforce CRM and marketing automation platforms
• Deep understanding of B2B sales funnels and experience collaborating with sales teams
• Strong analytical skills with experience in data-driven campaign optimization