Director of Patient Growth Marketing

Job Summary

A company is looking for a Director of Patient Growth Marketing to lead and scale patient growth efforts.

Key Responsibilities

• Own and scale the B2C patient acquisition engine across paid and owned channels
• Hire, mentor, and manage a high-performing growth marketing team
• Define and execute the Patient growth marketing roadmap with clear goals, KPIs, and experimentation plans

Required Qualifications

• 10+ years of experience in performance and growth marketing, with 3+ years in a leadership role at high-growth B2C tech companies
• Deep expertise in paid digital marketing (SEM, Social, affiliates), SEO, and conversion rate optimization
• Data-driven with the ability to build dashboards and interpret performance signals
• Experience building and coaching growth teams and fostering a culture of ownership and experimentation
• Hands-on leader capable of operating at both strategic and tactical levels