Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to support lifecycle efforts within their Personal Loans vertical.

Key Responsibilities

• Plan, execute, optimize, and report on lifecycle email campaigns in collaboration with a Senior Lifecycle Marketing Manager
• Develop and execute automated lifecycle campaigns, including user-triggered and transactional communications
• Collaborate with cross-functional teams to align on data needs, content, compliance, and timing for lifecycle strategies

Required Qualifications

• 5+ years of experience in lifecycle or email marketing in a B2C environment
• Proficiency with a marketing automation platform, preferably Salesforce Marketing Cloud (SFMC)
• Experience with basic HTML and dynamic content
• Bachelor's degree in Marketing, Communications, Economics, or related field, or equivalent experience
• Strong understanding of email personalization strategies and segmentation