Brand Marketing Executive

Job Summary

A company is looking for a VP of Brand to architect and execute brand strategy and creative direction for global expansion.

Key Responsibilities

• Define and develop the brand platform, identity, and visual systems
• Lead brand creative direction for campaigns, packaging, and design assets
• Implement messaging strategies and community advocacy programs to enhance brand awareness and loyalty

Required Qualifications

• 8+ years of experience in building and scaling consumer brands (DTC, CPG, lifestyle, beauty, or similar)
• Proven success in blending brand strategy, design leadership, and messaging
• Expertise in art direction and creative production for digital and physical touchpoints
• Strong understanding of customer psychology and its impact on performance metrics
• Experience in scaling product-led brands to a global, omnichannel presence