CDP Analyst, Marketing Operations

Job Summary

A company is looking for a CDP Analyst, Marketing Operations.

Key Responsibilities

• Collaborate with GTM stakeholders to gather requirements and translate them into audience specifications for marketing campaigns
• Build and QA complex audiences using SQL and ActionIQ, ensuring data accuracy and integrity
• Own and evolve QA processes to validate customer segmentation logic and manage multiple workstreams while keeping stakeholders informed

Required Qualifications

• 3-5 years of experience in marketing operations, campaign execution, QA, or a similar data-driven role
• Proficient in SQL and experienced with customer data in relational databases
• Familiarity with customer experience/CDP tools like ActionIQ
• Experience collaborating with marketing teams and translating campaign needs into technical specifications
• Working knowledge of ActionIQ, Atlassian tools, and exposure to data QA tools or campaign management platforms is a plus