Senior Product Director, Marketing

Job Summary

A company is looking for a Senior Product Director, Performance Marketing.

Key Responsibilities

• Drive user acquisition and revenue growth through full-funnel performance marketing strategy
• Lead paid acquisition strategy across various channels, optimizing for growth KPIs
• Manage compliance risk and ensure campaigns adhere to regulatory requirements

Required Qualifications

• 7+ years of performance marketing experience, with 3+ years in leadership roles
• Experience managing a USD 10M annual budget with P&L accountability
• Proven ability to scale paid media for financial/crypto products
• Fluency in SQL/Python for ROI analysis and automation
• Strong understanding of compliance in advertising for financial products